After a deep dive into the history of our organisation and some reflecting on why we do what we do, we have revised our brand language and articulated three strategic pillars that support our intention to scale our impact.

The revised brand language expresses our purpose as Resourcing People to Live Well. Our focus on resourcing, and our elevating of those we resource, from people living with spinal-cord injury to people generally, draws from our peer-led understanding that each of us may contribute to those who contribute to us.

September 5, 2022

Acknowledgment of Country

AQA acknowledges that we live and work on lands stolen from the oldest continuous culture on earth. While our office is on the lands of the Wurundjeri people of the Kulin Nation, we live and work on First Nations lands across Victoria. We acknowledge that sovereignty was never ceded, and that this was, and always will be, Aboriginal land. We pay our deepest respect to Elders past and present, and we thank them for holding wisdom and caring for country. We also acknowledge that AQA’s work of building a more caring and inclusive society - where everyone has the resources they need to live well - follows in the footsteps of a long and ongoing struggle of First Nations peoples across the continent to be afforded the self determination, respect and resources they need to live well.

Diversity and Inclusion

Disability doesn’t discriminate, so our community is as diverse as the richly diverse culture we exist in. Having the fullest version of ourselves on display, seen and appreciated, is a fundamental aspect of living a full and meaningful life. It is also the foundation from which the full benefit of our capacity building and empowering supports are accessed. Recognising this, we have developed an organisational culture where diversity is not just thoughtfully and respectfully accommodated, but truly celebrated - be it ethnicity, religion, ability, age, gender, sexuality or gender identity.

Strategy and brand language..

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